LFFTBK was founded in 2015 in Berlin. The founders, a group of young designers and entrepreneurs, aimed to create innovative and sustainable fashion that is both aesthetically pleasing and environmentally friendly. The name LFFTBK is derived from the brand's philosophy, which stands for "Lifestyle for Free Thoughts and Conscious Consumption." These principles shaped the initial collections, which were made from recyclable materials and fair-trade fabrics.
The company started with a small collection of T-shirts and sweatshirts developed in its own studio in Berlin. The designs were characterised by clean lines and a minimalist style. The brand quickly gained attention from fashion enthusiasts and sustainability advocates, leading to a growing customer base.
In 2017, LFFTBK expanded its product range to include accessories and shoes, which were also produced according to strict ecological standards. The brand ensured that all production steps were transparent and that workers were fairly compensated.
In 2019, LFFTBK reached another milestone by introducing a take-back and recycling programme for products. Customers could return their old LFFTBK items, which were then either repaired or recycled. This contributed to promoting the circular economy and solidified the brand's reputation as a pioneer in sustainable fashion.
Today, LFFTBK is established not only in Germany but also internationally. The brand is sold in several European countries as well as North America. LFFTBK remains committed to its mission of creating fashion that is both stylish and environmentally conscious, continuously focusing on innovation in sustainable textile production.